When we heard World of Warcraft was introducing player homes in its fictional realm of Azeroth, we had the perfect partner: Zillow. On a co-branded microsite, players can browse in-game homes and unlock exclusive items, like a Zillow doormat. It’s a win-win for Blizzard Games and Zillow; creating hype for a huge moment in Warcraft, and highlighting Zillow’s Pro Agents™ via a pair of Humanoid Realtors.
Matt Sherman Group Creative Director / Writer
Matt Sherman Group Creative Director / Writer
