Taco Belt
Venmo had a deliciously simple offer: pay with Venmo in the Taco Bell app, get a free taco. Only problem, where to put this delicious extra taco? Introducing the Taco Belt. We partnered with a local artisan leather-worker to create a gorgeous limited run of handcrafted taco holsters, available exclusively to Taco Bell rewards members through the “Tuesday Drops” section of the app. We had a blast promoting the Belt with influencers and once they were gone, they started popping up on eBay for bonkers sums. Loco, but understandable.
